[E–pub] (Machine, Platform, Crowd: Harnessing Our Digital Future) by Andrew McAfee
Ge of the book is that these effects machine platform crowds will start happening in every sector industry or market There is an influx of young companies that bear little resemblance to the established incumbents in their industries yet are deeply disrupting them These upstarts are platforms and they are fearsome competitors Using the rookie advantageYour business is so proficient nowledgeable and caught up in the status uo that you are unable to see what s coming It is called status uo biasWhich is why they are coming for you They will fundamentally transform the world we *live in Science fiction is now next door And yes the best way *in Science fiction is now next door And yes the best way predict the future is to invent itYou can do itThe good news is that human abilities excellent goods and services and strong organisational capabilities remain essential to business success You just need to combine that with machines platforms and crowdsThe uestions to askThe book explains AI machines platforms and crowds in detail and is in that way nearly too academic The best part of the book is the uestions it asks at the end of every chapter Here are uestions you should considerAre you tracking the performance over time of your decisions judgements and forecasts by people and algorithmsIs your organisation suffering fro the HiPPO syndromeWhat are your most important pattern matching diagnosis classification prediction and recommendation activitiesWhich ey decisions or operations if any would you consider turning over entirely to artificial intelligence systemsWhat would happen if your competitors start applying machine learningWhat aspects of your organisation s work are most dull dirty dangerous or dear Have you looked recently at robots or other automation that can *Help With This TaskIn *with this taskIn innovation and prototyping work how are you taking advantage of the new technologies for making thingsHow much boring routine work do the most creative and innovative people in your organisation have to doWhere would better human connections most help your performance and that of your organisationOf the tasks currently being done by humans in your organisation which will be the hardest for computers to take over Why do you believe thisLooking at the existing tasks and processes in your job or organisation what do you see as the ideal division of work between humans and machinesWhere are the next places in your business where you can apply free perfect and instantWhat are the most important digital platforms in your industry today What do you think they will be in three yearsPut yourself in the shoes of some of your archetypal customers Compared to the status uo what to them might be a attractive bundling unbundling or re bundling of your offerings together with othersWhat are the possible complements for your offerings How can you best use them to increase total demandDoes it make sense for you to try to build your own platform or to participate in someone else sWhat are your guiding principles for delivering a compelling user experience Again highly recommend you read X The Experience When Business Meets Design by Brian SolisWhat s your strategy for cooperating or competing with a platform that brings network effects and revenue management capabilities to your industryCompare the user interface and user experience of your online offerings to those of the dominant platform in your industry How do they stack upAre you confident that you can continue to differentiate your offerings as Epeatedlyinnovative than corporate research labs In The Second Machine Age Andrew McAfee and Erik Brynjolfsson predicted some of the far reaching effects of digital technologies on our lives and businesses Now theyve written a guide to help readers make the most of our collective future Machine Platf. .
Latforms spread If so why What are your sustainable sources of differentiationHow and how often do you look outside your group of identified internal and external experts for help with your challenges and opportunitiesIn the past five to ten years have you expanded the number of people that you or your organisation regularly interact withHow and how much are you using the crowdHow might an open transparent global flexible immutable ledger be valuable to youHelping you to reinvent your business Through the lens of machines platforms and crowds it covers business models organisational design technology innovation product customer experience *and marketingMaybe it is as good as The Second Machine Age This is *marketingMaybe it is as good as The Second Machine Age This is tried and tested sales objectives to sell and monetize on a fast paced market with experts in the field Maybe the ideas won t apply to all companies or brands this isn t about being loved and accessibleThis is a wise book that explores past and future trends in the economy to help your enterprise team to avoid errors and remain ahead of the curve from the best academics and boffins still very relevant but will this be great in 10 years Another thoughtful work from Andrew McAfee and Erik Brynjolfsson Recommended reading for anyone interested in technology business and the evolving impact of society s digital future A good and productive read But as I read it seemed to me there was one big and vital uestion that the authors pretty much ignore The book discusses the huge benefit that comes from offering incrementally free goods and services But despite this advantage and despite the wave of hugely cheap financing internet businesses receive many of them seem incapable of making a profit That this is not seen as a necessary expectation is one of their main competitive advantages traditional companies are expected to make a profit or die technology companies merely The future fascinates me and the part AI crypto currencies etc will play in this future can be brain busting Machine platform crowd balances the right amount of techno jargon with an easyish to understand and very entertaining read Having previously read The Second Machine Age when I heard there was another book out I new it would be a must read and I certainly wasn t disappointedI tend to eep up with tech news and developments however what was interesting about Machine Platform Crowd was the way it joins the dots between the technology and business landscapes The book brings these concepts together in conjunction with interesting examples to make it relevant and comprehendible whether you are CEO of a fortune 500 company a product person like myself or a developer wanting to better understand the challenges and opportunities in the near future An accessible explanation of three of the latest most prominent business impacts of new technology The book builds on the work covered in the second machine age and adds discussion of platform and crowd based business models I found the explanations of blockchain and bitcoins particularly helpful Although the authors attempt to give a global view of these developments through a range of international examples the discussion inevitably has a western and in particular North American slant It would be interesting to hear perspectives on the same topics that are rooted in eastern or Latin American traditions I shall definitely be revisiting this text as I develop content for my undergraduate classes this autum. Orm Crowd outlines the opportunities and challenges inherent in the science fiction worthy technologies that have come to life in recent years like self driving cars and 3D printers online platforms for renting outfits and scheduling workouts or crowd sourced medical research and financial instrument. From the authors of The Second Machine Age which is a must read book for every CEO who truly wants to understand exponential It is one of our anchor books in most sessions we do with Bookbuzz clientsHigh hopesI had high hopes for their latest book It is no The Second Machine Age In some ways it is a repetition of the theme It is a version of The Third Wave or Platform Revolution The core messageAI is going faster than expected machines are getting smarter and smarter we are all connected platforms are taking over open innovation and co creation are the names of the game there is wisdom in the crowds and it will happen in your industry too Using the usual examples which is in itself is an indication that the platforms are taking over and winners take all such as Airbnb Facebook Google Uber Alibaba and KickstarterCovering a lot of topicsNetwork effects Polanyi s Paradox tacit learning stage 1 and stage 2 thinking neuroscience HiPPO experts forecasting they researched 82000 expert forecasts and found that they barely bests a chimp throwing darts Moore s law iteration versus long range planning reinforced learning gaming they teach AI to play games and use gaming as a way for AI to solve problems big data level 5 autonomy deep network Cambrian Explosion in robotics 3D printing dreaming androids caveman principle try to imagine an all digital artificially intelligent girls soccer coach bundling and unbundling friction O2O online to offline reputation systems noncredentialism blockchain DAO a Decentralized Autonomous Organisation read Reinventing Organisations biomimicry etcBiomimicryBiomimicry is particularly interesting and a growing topic in business As the book points out bones exoskeletons and *other structures in nature are the winning entries in evolution s ancient relentless competition the outcomes of which are literally life *structures in nature are the winning entries in evolution s ancient relentless competition the outcomes of which are literally life death Evolution has resulted in marvellous designsSo perhaps we should not be too surprised that when generative design software is given the task of designing an optimal structure to satisfy a set of performance reuirements it comes up with something that looks as if it came from natureWhat can we learn from platforms in particularFirst they have only been possible in the last ten years or less Enabled by a mix of GPS mobile and cloudSuccessful platforms put much emphasis on customer experience customer support removing friction troubleshooting and problem resolution They are all critical activities not least because bad word of mouth spreads uickly If that is of interest read X The Experience When Business Meets Design by Brian Solis Experience as a strategy Joe Pine would like thatOther lessonsThey are early to the spaceThey take advantage of the economics of complementary goods whenever possible realising that low prices for one complement lead to increased demand for othersThey open up their platforms to a broad range of contributors and contributionsWhile they maintain a broad rule of openness they also curate their platformsPlatforms work in undifferentiated experienceWhy have platforms deeply disrupted the business of travelling around cities but not the business of staying in them The reason is that getting a ride across town is a largely undifferentiated experience going from A to B staying overnight is definitely not Read Difference Platforms are coming your wayJust because that large platforms are winning does NOT mean that large companies are safe On the contrary The messa. From the authors of the best selling The Second Machine Age a leaders guide to success in a rapidly changing economy We live in strange times A machine plays the strategy game Go better than any human; upstarts like Apple and Google destroy industry stalwarts such as Nokia; ideas from the crowd are