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(EBOOK/PDF) [The Four The Hidden DNA ofApple Facebook and Google] ↠ Scott Galloway


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  1. says: Summary The Four The Hidden DNA ofApple Facebook and Google (EBOOK/PDF) [The Four The Hidden DNA ofApple Facebook and Google] ↠ Scott Galloway Read & Download ✓ eBook, ePUB or Kindle PDF Û Scott Galloway

    Summary The Four The Hidden DNA ofApple Facebook and Google (EBOOK/PDF) [The Four The Hidden DNA ofApple Facebook and Google] ↠ Scott Galloway Glad this book was a very short read since it’s not worth much of anyone’s time I tend to not write my thoughts up on books I’ve read in a formalized fashion but this one can’t slip by Galloway’s writing style is insufferable and right off the bat in the introduction demonstrates himself to be an egomaniac misogynist who has a chip on his shoulder for everything wrong that has happened to him over th

  2. says: Scott Galloway Û 8 Read & Download Read & Download ✓ eBook, ePUB or Kindle PDF Û Scott Galloway Summary The Four The Hidden DNA ofApple Facebook and Google

    (EBOOK/PDF) [The Four The Hidden DNA ofApple Facebook and Google] ↠ Scott Galloway I agreed with several reviewers that the book uncovered few new insights yet my biggest issue was the author’s lack of focus The book tried to cross among business strategy business history and self help genres unfortunately failed to stand out in anyThe contents within each chapter could have used better organization and less digression One had to weed out non essential chatters like the author’s ideology in social responsi

  3. says: Read & Download ✓ eBook, ePUB or Kindle PDF Û Scott Galloway (EBOOK/PDF) [The Four The Hidden DNA ofApple Facebook and Google] ↠ Scott Galloway

    Read & Download ✓ eBook, ePUB or Kindle PDF Û Scott Galloway (EBOOK/PDF) [The Four The Hidden DNA ofApple Facebook and Google] ↠ Scott Galloway Scott Galloway Û 8 Read & Download Scott Galloway euates the Big Four Google Facebook Apple and to the Four Horseman of god love sex and consumption respectively The author proceeds to examine and deconstruct the strategies that the Four employed in becoming the present giants of industry the exploitation of their own mythologies and consumer habits as well as their

  4. says: Summary The Four The Hidden DNA ofApple Facebook and Google (EBOOK/PDF) [The Four The Hidden DNA ofApple Facebook and Google] ↠ Scott Galloway Read & Download ✓ eBook, ePUB or Kindle PDF Û Scott Galloway

    (EBOOK/PDF) [The Four The Hidden DNA ofApple Facebook and Google] ↠ Scott Galloway Wednesday 29 July 2020 The four horse manuremen of the datapocalypse will testify before Congress about their insane untrammeled greed and its deleterious effect on Society I am presupposing the end result of the hearing here because I am under no obligation to hide my own opinion of these nauseating monopolists

  5. says: (EBOOK/PDF) [The Four The Hidden DNA ofApple Facebook and Google] ↠ Scott Galloway

    Summary The Four The Hidden DNA ofApple Facebook and Google Read & Download ✓ eBook, ePUB or Kindle PDF Û Scott Galloway Scott Galloway Û 8 Read & Download According to the book description Galloway the author exposes the truth about these 'Four Horsemen' For me his explanations and comments are utterly sensational and without any substance The author is also not considering important aspects therefore only delivering half or even less of the storyI stopped reading

  6. says: Summary The Four The Hidden DNA ofApple Facebook and Google Scott Galloway Û 8 Read & Download (EBOOK/PDF) [The Four The Hidden DNA ofApple Facebook and Google] ↠ Scott Galloway

    (EBOOK/PDF) [The Four The Hidden DNA ofApple Facebook and Google] ↠ Scott Galloway Scott Galloway Û 8 Read & Download Read & Download ✓ eBook, ePUB or Kindle PDF Û Scott Galloway This is terrifying and hilarious and necessary Everyone should be reading this—especially policy makers and young people The horsemen of the apocalypse will not be faceless nameless terrifying beasts They’ll be the friendly trustworthy platforms we all use What do we even do as consumers? That’s the most depressing part We need the ease and speed of because we’re too overworked to sown our days at Targ

  7. says: (EBOOK/PDF) [The Four The Hidden DNA ofApple Facebook and Google] ↠ Scott Galloway Scott Galloway Û 8 Read & Download Summary The Four The Hidden DNA ofApple Facebook and Google

    (EBOOK/PDF) [The Four The Hidden DNA ofApple Facebook and Google] ↠ Scott Galloway 1 Feel weird about buying this on 2 Too many fun facts 3 Disorganized and surface level Pockets of insight

  8. says: Scott Galloway Û 8 Read & Download Read & Download ✓ eBook, ePUB or Kindle PDF Û Scott Galloway Summary The Four The Hidden DNA ofApple Facebook and Google

    (EBOOK/PDF) [The Four The Hidden DNA ofApple Facebook and Google] ↠ Scott Galloway What’s with this guy’s fixation on sex? Look I know sexual attraction is a huge part of marketing and humanity’s base instincts yatta yatta But he talks about it so much Always making everything out to be about wanting to get laid and how this guy with that product probably has never been laid and this woman with that product would never have sex with that guy etc etc If this was written by a guy in his 20s or 30s I’d prob

  9. says: (EBOOK/PDF) [The Four The Hidden DNA ofApple Facebook and Google] ↠ Scott Galloway Read & Download ✓ eBook, ePUB or Kindle PDF Û Scott Galloway Summary The Four The Hidden DNA ofApple Facebook and Google

    Read & Download ✓ eBook, ePUB or Kindle PDF Û Scott Galloway (EBOOK/PDF) [The Four The Hidden DNA ofApple Facebook and Google] ↠ Scott Galloway Scott Galloway Û 8 Read & Download My library is the coolest For our staff holiday party we arranged a Secret Santa book exchange where you'd be paired up with someone who read different genres from you Their assignment was to pair you up with a book outside of your normal reading patterns and my santa gave me The Four since I don't read a whole lot of nonfiction This is exactly the kind of book where I would read the jacket copy think oh that l

  10. says: Summary The Four The Hidden DNA ofApple Facebook and Google Scott Galloway Û 8 Read & Download Read & Download ✓ eBook, ePUB or Kindle PDF Û Scott Galloway

    (EBOOK/PDF) [The Four The Hidden DNA ofApple Facebook and Google] ↠ Scott Galloway Scott Galloway Û 8 Read & Download Summary The Four The Hidden DNA ofApple Facebook and Google Not particularly new information but a nice clear analysis of how these companies came to be as big and successful as they are On the one hand Galloway seems to be primarily impressed by their succes on the other hand luckily he's also criticalThe world needs homes with engaged parents not a better fucking phoneI was disappointed coming to the end of the book where Galloway gives career advice on how to be as successfu

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The Four The Hidden DNA ofApple Facebook and GoogleL closer to od or become odlike themselves There simply so much salt in his writing you d him to be trying to preserve food before refrigerators around He s clearly smart not as smart as he thinks he is and pithy but wholly unlikable by any and all conceivable measures When mentioning companies often build on ideas from other firms missing a key way of bringing something to the market think of where Apple and Microsoft are compared to Xerox he snidely adds that inspiration from others is Latin for theft Red herrings abound in his writing where there is clearly some backstory as to why he is upset about some facet of society but is completely irrelevant to the discussion at hand On the topic of Apple he writes the world needs homes with engaged parents not a better fucking phone Sure and remind me where Apple comes in to the rescue for that problem He s also bitter that when he consulted the NYT on how to save their failing business that he couldn t convince the powers that be to have Google acuire them He makes sure you don t forget that this would have been brilliant and it was his idea and everyone else was too stupid to realize it Finally he makes a Bruce Jenner trans joke while talking about LinkedIn in the context of its acuisition by Microsoft What I ll let this verbatim excerpt speak for itself since it is emblematic of how the entire book reads Drive a Porsche even at fifty five miles an hour and you feel attractive and likely to have a random sexual experience Since men are wired to procreate aggressively the caveman in us hungers for that Rolex or Lamborghini or Apple And the caveman thinking with his enitals will sacrifice a lot pay an irrational price for the chance to impress He claims Facebook is always listening with the microphone in your phone with the most sinister of intent and has a citation to back it up When you check that citation it is an article that states that this claim is likely not completely true but provides steps on how to revoke microphone access to the Facebook app just in case This article also links to Facebook s official press site that of course states they only use the microphone when you are actively using the app for a feature that reuires audio capture such as live streaming and that captured audio does not contribute to the ads you are shown That Galloway doesn t caveat this in his writing directly instead of relying on the reader to flip through his footnotes is completely irresponsible and he knows exactly what he s doing by sowing FUD to Securing Caite get you to nod your head with him as you blithely read on Given that this is a 2 Star Book in my opinion and not a 1 Star Book here s why there are some decent bits in here but not many I ve tried to separate the wheat from the chaff and here s where I ve landed History favors the bold and compensation favors the meek Benjamin Button economy a concept by which companies like Facebook and Google and their products age in reverseetting better and better with usage uite unlike your Nike running shoes Invest in Benjamin Button companies and you ll build a nice nest egg Here are the 8 key factors that explain why AppleGoogleFacebook have risen to power in such an astounding manner product differentiation visionary capital Trudy global reach likability vertical integration AI lots of user data accelerant for careers as a talent draw and desirableeography All told I cannot recommend anyone contribute to the success of this book or the oober behind it He says that these companies are so commonly known and written about by armchair pundits who think they re on to something new that no one s ever thought of before and he s partially right Wednesday 29 July 2020 The four horse manuremen of the datapocalypse will testify before Congress about their insane untrammeled reed and its deleterious effect on Society I am presupposing the end result of the hearing here because I am under no obligation to hide my own opinion of these nauseating monopolists 1 Feel weird about buying this on 2 Too many fun facts 3 Disorganized and surface level Pockets of insight Not particularly new information but a nice clear analysis of how these companies came to be as big and successful as they are On the one hand Galloway seems to be primarily impressed by their succes on the other hand luckily he s also criticalThe world needs homes with engaged parents not a better fucking phoneI was disappointed coming to the end of the book where Galloway ives career advice on how to be as successful as these companies Apparently it would be worth it to work at least 80 hours a week I sincerely hope our youth realizes there is to life Only hire A s because A s only hire A s while Bs hire Cs Winners recognize other winners while also rans can be threatened by competitor. Gies of the Four that lurk beneath their shiny veneers He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves at a speed and scope others can't match And he reveals how you can apply the lessons of their ascent to your own business or careerWhether you want to compete with them do business with them or simply live in the world they dominate you need to understand the Four. Ut instead a populistic boss at the end of the chapter #What s clear is that we need business who envision and #s clear is that we need business leaders who envision and a future with jobs not billionaires who want the overnment to fund with taxes they avoid social programs for people to sit on their couches and watch Netflix all day Jeff show some real fucking vision It s an utterly one sided and cliched view It fuels unsubstantiated FUD fear doubt uncertainty in the already suspicious but uninformed readerI put the book aside when the author discussed the issue of Apple not willing to comply with a court order for the overnment to be able to unlock the iPhone This is how the author wrote down his view of one of Apple s arguments here Apple by creating a new IOS that allowed the FBI to open the phone a new IOS that allowed the FBI to open the phone brute force would create a backdoor that could not be contained and could end up in the wrong hands SPECTRE SPECTRE the organisation from the James Bond franchise which stands for Special Executive for Counter intelligence Terrorism Revenge and Extortion The author brings this up and belittles the whole point instead of reflecting on the impact on the right of privacy 4th amendmentThe final nail in the coffin in which I m oing to bury this book in for me was his further thoughts about Apple s argument above My response to the first claim If Apple was creating a back door for others to use it was a pretty unimpressive door More like a doggy door Apple estimated that it would take six to ten engineers a month to figure this out That ain t the Manhattan Project Apple also maintained this key could end up in the wrong hands and prove hugely dangerous We aren t talking about the microchip that ave rise to the Terminator which travels back in time to destroy all humanity Manhattan Project The impact of a product is unrelated to the time it took to build it Terminator How is that even related to this point The problem of a backdoor like this is that it could lead into a potential 1984 scenario which is concerning on its own but undoubtedly horrible when viewed in the context of everything Edward Snowden revealed in the past Snowden is not mentioned even once in the whole bookI was looking forward to reading a book that is intelligently critical about the Four Instead this book only rambles against cliche views of technology companies on rainbow press niveau What s with this uy s fixation on sex Look I know sexual attraction is a huge part of marketing and humanity s base instincts yatta yatta But he talks about it so much Always making everything out to be about wanting to Prisoner of Midnight get laid and how thisuy with that product probably has never been laid and this woman with that product would never have sex with that BOSH!: The Cookbook: Simple Recipes. Amazing Food. All Plants. guy etc etc If this was written by auy in his 20s or 30s I d probably be just as annoyed but just roll my eyes But this is a uy in his 50s talking constantly about sex like a teenager with raging hormones Talk about immature Not to mention slightly creepyThere was some interesting information in this book and I did learn some stuff from reading it However the author s personality and writing style is just irritating Glad this book was a very short read since it s not worth much of anyone s time I tend to not write my thoughts up on books I ve read in a formalized fashion but this one can t slip by Galloway s writing style is insufferable and right off the bat in the introduction demonstrates himself to be an egomaniac misogynist who has a chip on his shoulder for everything wrong that has happened to him over the course of his career Yes things happen to him that cause problems in his life many businesses he s been a part of have been crushed by the likes of Google and the others not problems from how he acts in the face of the cards he s dealt To paraphrase I can t work in big companies they don t listen to my superior opinions so I had to become an entrepreneur He s clearly done well for himself financially over the years and has a cushy job teaching at NYU that he seems to loathe and he can t escape the fact he was on the losing end of lots of tiny irrelevant skirmishes in the broader battlefield of the Big Four s rise to power Here is the premise of the book these companies are always written about and studied but Galloway is in his mind the first to think of them in a uniue and new way The roundbreaking take paraphrased AppleFacebookGoogle accumulated capital and advantage and recognized what they had oing for them and how to leverage it for money and power Not only is he so whip smart in his own view but his writing is a bizarre mix of facts melded with with opinion and ridiculous statements explicitly designed to provoke any reader capable of reason One example People are drawn to the brand of Apple in order to appeal to the opposite sex and to fee. Ks fundamental uestions How did the Four infiltrate our lives so completely that they're almost impossible to avoid or boycott Why does the stock market forgive them for sins that would destroy other firms And as they race to become the world's first trillion dollar company can anyone chal lenge themIn the same irreverent style that has made him one of the world's most celebrated business professors Galloway deconstructs the strate. Scott Galloway euates the Big Four Google Facebook Apple and to the Four Horseman of od love sex and #consumption respectively The author proceeds to examine and deconstruct the strategies that the Four employed #respectively The author proceeds to examine and deconstruct the strategies that the Four employed becoming the present iants of industry the exploitation of their own mythologies and consumer habits as well as their overt and covert anti competitive techniues to stifle their competition This is all extremely illuminating but there isn t much new here that you aren t able to read elsewhere The prominence of these ubiuitous companies in OUR DAILY LIVES MEANS THAT THEY daily lives means that they already subject to extensive research and analysis in many books publications research papers and articles Scott Gallo This is terrifying and hilarious and necessary Everyone should be reading this especially policy makers and young people The horsemen of the apocalypse will not be faceless nameless terrifying beasts They ll be the friendly trustworthy platforms we all use What do we even do as consumers That s the most depressing part We need the ease and speed of because we re too overworked to sown our days at Target As for apple he s ot my number Why have I been holding on to the fancy boxes my iPhones come in They know our primal instincts and are cleverly exploiting them As for Google as God that was spot on My library is the coolest For our staff holiday party we arranged a Secret Santa book exchange where you d be paired up with someone who read different Gökyüzü Mavi Kaldı genres from you Their assignment was to pair you up with a book outside of your normal reading patterns and my santaave me The Four since I don t read a whole lot of nonfiction This is exactly the kind of book where I would read the jacket copy think oh that looks interesting and then never Corps Values: Everything You Need to Know I Learned In the Marines get around to reading it Scott Galloway presents a convincing argument for the legitimacy and domination of Facebook Google and Apple He calls them the four horsemen andoes into ho I agreed with several reviewers that the book uncovered few new insights yet my biggest issue was the author s lack of focus The book tried to cross among business strategy business history and self help The Sun Shines Over the Sanggan River genres unfortunately failed to stand out in anyThe contents within each chapter could have used better organization and less digression One had to weed out non essential chatters like the author s ideology in social responsibilities and the detailed account regarding to his boardroom setback at New York times toet to some of the most valuable messages The four chapters dedicated to the four companies Apple Facebook and Google respectively went from ood satisfactory subpar to poor And the rest of the book was not much than common sense The essential takeaway of the book was the moat or sustainable competitive advantage of each of the four companies the author dubbed horsemen Here I shared most of Galloway s points including s low cost of capital Apple s premium brand segmentation Facebook s relationship nurturing and Google s role as the epic information center However when it comes to implementations I m not convinced that establishing low cost universities would strengthen Apple s eco system nor do I believe Facebook has the resources and ability to police fake news while NVIDIA is already capable of creating realistic image of fake celebs Also I think Microsoft is already the fifth horseman iven its unparalleled position in enterprise markets and its cloud momentum All the companies mentioned above target a mixture of consumer and commercial markets Microsoft s heavy focus on the production work side rather than the consumption play side should position it well in the marketplace oing forward Overall I think there are insightful books out there on the subject According to the book description Galloway the author exposes the truth about these Four Horsemen For me his explanations and comments are utterly sensational and without any substance The author is also not considering important aspects therefore only delivering half or even less of the storyI stopped reading at the beginning of the third chapter The first chapter is an overall introduction the second is about the third about Apple In the second chapter the author pictured as wanting rowth for the sake of world domination without even considering their aim for being No 1 in regards to customer satisfaction The impression I ot was that the author wants people to know that is evil and that it tries to rule the world and that it must be dealt withWhat really put me off is the author s crusade against the job killer s fulfilment centres are a bad thing because they are automated which is what eliminates jobs No mention of the reduction of costs resulting in cheaper prices for customers No mention of faster delivery service and therefore better service NEW YORK TIMES BESTSELLER USA TODAY BESTSELLER Apple Facebook and Google are the four most influential companies on the planet Just about everyone thinks they know how they ot there Just about everyone is wrong For all that's been written about the Four over the last two decades no one has captured their power and staggering success as insightfully as Scott GallowayInstead of buying the myths these compa nies broadcast Galloway as. ,


Summary The Four The Hidden DNA ofApple Facebook and Google

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