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(PDF DOWNLOAD) [Neuro Web Design What Makes Them Click? Voices That Matter] ñ Susan M. Weinschenk

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Neuro Web Design What Makes Them Click? Voices That MatterSt a better version from this one since there is a lot of repeated text It s like a second edition but with another name So if you already read 100 Things Every Designer Needs to Know about People don t lose time reading this one If you are in doubt which one to buy don t buy this one If you ve read this one but didn t read 100 Things Every Designer Needs to Know about People go ahead and read it because it s better but be prepared to skip pages of repeated text and only buy it if you find in on a discounted price Though the purpose of the book is uite interesting I find the content pretty basic and the examples not very elucidative It is a interestig read for those tryin to get their head started on he subject of psychology applied to design but I would take it all with a grain of salt for the and techiniues are uite sensitive and although they can you drive a effective design from a business standpoint it might as well harm the user experience and the product brand by following deceptive approaches to convert usersThe book is a light reading and can be finished in ust a couple of hours but the paper Very easy reading material about the fascinating relationship between the different areas of the brain and their reactions to information presented in different ways especially within website environment As both a web designer as well as a lover of Psychology I Found The I found the regarding human behaviour particularly intriguing The book is split up into manageable chunks which makes reading on the go a pleasure and much like social genius Dale Carnegie she thoughtfully summarises each chapter as well The book would have scored 5 stars except that I didn t care for the unnecessary evolution plugs Treating theories as provable fact has a danger of casting doubt on the objectivity used with the other information presented Regardless I d recommend this book for anyone that has a good productservice and an attractive website but still has sales challenges Short and very concise It makes the point straight and without redundant wordage For someone like me who had no idea about psychology it was a perfect starter It gets one star short of five though because there s next to nothing about web design in it ust explaining how peo. Ourage users to clickNeuro Web Design employs neuro marketing concepts which are at the intersection of psychology and user experience It's scientific yet you'll find it accessible easy to read and easy to understand By applying the concepts and examples in this book you'll be able to dramatically increase the effectiveness and conversion rates of your own Web si.

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Susan s book on psychology applied to web design is easy to read and packed with information Having Already Read Through Stephen already read through Stephen Anderson s Mental Notes card deck which is partly based on this book I was already familiar with many Of The Concepts Presented By Susan There the concepts presented by Susan There sufficient citations to give this book credibility even though it doesn T READ LIKE AN ACADEMIC PUBLICATION SUSAN COVERS PERSUASION read like an academic publication Susan covers persuasion validation the power of storytelling reciprocity scarcity choice and psychological principles I also recommend you read BJ Fogg s Persuasive Technology and Noah Goldstein s Yes 50 secrets from the science of persuasion I ve been doing aesthetic utilitarian Web graphic message and print design for years but have never really dug into the psychological nuts and bolts of the craft This book gave me a whole new set of lenses through which to evaluate all of my communication work far beyond the Web Applications are obvious in instructional design print etc In addition to its relevance to my own work I am giving this five stars because regardless of whether it is comprehensive or 100% accurate it delivered a heck of a lot of value and food for thought in a very compact 130 page read I wish authors of technical books would write in this compact narrative style While I love to read and learn at the pace I work I ust don t have time to wade through 300 page books and in most cases not starting from scratch I don t need superfluous detail That s what references and appendix are for Less is Highly recommendedRead this online on Safari by the way fewer trees were killed in the creation of this review Not a bad read particularly if you haven t read any psychology books before If you have most of the studies mentioned will be familiar and not a lot is added here Each principle is related back to Web Design but in a simplistic way that hasn t dated well so only the overall message is usefulGive it a skim read if you re looking for fairly scientific approaches to improving website salesengagement This is a decent introduction to persuasive web design If you ve already read anything about persuasive technology any recent pop psychology books or ust watch a lot of TED talks there probably won t be a lot that is new hereEach chapter consis. While you're reading Neuro Web Design you'll probably find yourself thinking 'I already knew that' a lot But when you're finished you'll discover that your ability to create effective web sites has mysteriously improved A brilliant idea for a book and very nicely done Steve Krug author of Don't Make Me ThinkA Common Sense Approach to Web UsabilityWhy do people de. ,