S administration And what can we learn from their media relations strategies Along with contributing to the
scholarship on spouses the contributions to this volume also highlight on presidential spouses the contributions to this volume also highlight mportant role media relations plays n strategic political communication Scholars of communication media studies gender and women's studies political science and public relations will find this book particularly usef.
Characters Media Relations and the Modern First LadyMedia Relations and the Modern First Lady From Jacueline Kennedy to Melania Trump examines the
Communication Strategies First Ladies Andstrategies first ladies and teams have used to manage press and public The Space Race: The Journey to the Moon and Beyond interestn their private "Lives To Promote Causes "to promote causes to their hearts and to shape their public mage Starting with Jacueline Kennedy who was the first to have a staffer with the title press secretary each chapter explores th. ,
E relationship between a first lady and the media the role played by her press secretary and communication staff n cultivating this relationship and the
first lady's media coverage Contributors exploring the following uestions How effective were the media relations and communication strategies of thislady's media coverage Contributors exploring the following uestions How effective were the media relations communication strategies of this first and her team What worked and what did not Was the first lady a communication asset to her husband'.